Legal · Version 1.0-draft · Not yet in force · Pending legal review

Traffic Quality & Compliance Policy

This policy is incorporated into the Publisher Terms by reference. Some methods are permitted only with explicit programme-specific approval.

1. Adult and pornographic traffic

Prohibited. Referring sources are checked against maintained adult-domain lists; individual matching clicks may be monitored or blocked. Automated filtering never suspends publishers, programmes or links and never withholds unrelated commissions. A listed publisher website only triggers internal review; publisher-level steps require human review.

2. Bots and non-human traffic

Prohibited where intended to generate artificial clicks or conversions. Ordinary crawlers and link checkers are not a breach but are not commissionable.

3. Click fraud, fake leads, artificial conversions

Prohibited.

4. Cookie stuffing and forced clicks

Prohibited, including hidden iframes, pixels and auto-redirects without a genuine user click.

5. Undisclosed redirects and misleading sources

Prohibited. All intermediate domains and redirectors must be disclosed.

6. Popups, popunders, forced navigation

Unauthorized use prohibited. Popunders only with prior programme-specific approval.

7. Paid search, brand and trademark bidding

Non-brand PPC permitted. Brand/trademark bidding and direct linking only with advertiser approval.

8. Incentivized, cashback and reward traffic

Only with prior programme-specific approval.

9. Email marketing and spam

Permission-based email only with approval. Spam and purchased lists prohibited.

10. Retargeting, display and social advertising

Organic social and own-property display permitted. Paid social, retargeting and third-party display networks only with approval.

11. Browser extensions, toolbars, adware

Disclosed, user-installed extensions only with approval. Adware, injected ads, forced installs and overwriting other affiliates' IDs prohibited.

12. Malicious content, phishing, illegal activity

Prohibited.

13. Geographic targeting

Traffic must come from countries configured for the programme. Clicks from other countries may be filtered. GEO cloaking prohibited.

14. Tracking manipulation and attribution abuse

Prohibited.

15. Misleading advertising and unauthorized coupons

Prohibited. Only codes published for affiliates by the advertiser may be used; no false discount, price or scarcity claims.

Automated versus publisher-level enforcement

Only click-level filtering is automated. Publisher-level steps follow human review, without automatic penalties or forfeitures: monitoring and internal warning; written notice; traffic-level restriction; temporary hold of affected commissions only; link or programme suspension; account suspension — each subject to the appeal process in the Publisher Terms.